Programa Especialista en Ventas B2B | Estudios Anamar<\/title>\n <link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/font-awesome\/6.5.2\/css\/all.min.css\">\n <link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Roboto:wght@400;700;900&display=swap\" rel=\"stylesheet\">\n <style>\n :root {\n --primary-color: #005A9C;\n --secondary-color: #003D6B;\n --accent-color: #F3A800;\n --success-color: #28a745;\n --light-gray: #f8f9fa;\n --dark-gray: #343a40;\n --white-color: #ffffff;\n --box-shadow: 0 6px 20px rgba(0, 0, 0, 0.09);\n }\n\n html { scroll-behavior: smooth; }\n body { font-family: 'Roboto', sans-serif; margin: 0; padding: 0; color: var(--dark-gray); line-height: 1.6; }\n .container { max-width: 1100px; margin: auto; padding: 0 25px; }\n\n \/* --- HERO SECTION --- *\/\n .hero {\n background: linear-gradient(rgba(0, 61, 107, 0.85), rgba(0, 61, 107, 0.85)), url('https:\/\/images.unsplash.com\/photo-1552581234-26160f608093?q=80&w=2070&auto=format&fit=crop') no-repeat center center\/cover;\n color: var(--white-color);\n padding: 100px 0;\n text-align: center;\n }\n \/* Corregido: h1 ahora siempre blanco *\/\n .hero h1 { font-size: 2.8rem; font-weight: 900; margin-bottom: 20px; line-height: 1.2; color: var(--white-color) !important; text-shadow: 2px 2px 4px rgba(0,0,0,0.3); }\n .hero .subtitle { font-size: 1.4rem; max-width: 850px; margin: 0 auto 35px auto; font-weight: 300; color: var(--white-color); }\n .hero-details { display: flex; justify-content: center; gap: 20px; margin-bottom: 40px; flex-wrap: wrap; }\n .hero-details span { background: rgba(255,255,255,0.2); padding: 10px 20px; border-radius: 50px; font-weight: 700; font-size: 0.9rem; color: var(--white-color); }\n .hero-details i { color: var(--accent-color); margin-right: 8px; }\n\n .btn {\n display: inline-block;\n background-color: var(--accent-color);\n color: var(--secondary-color) !important;\n padding: 18px 40px;\n font-size: 1.3rem;\n font-weight: 900;\n text-decoration: none;\n border-radius: 50px;\n transition: all 0.3s;\n box-shadow: 0 4px 15px rgba(243, 168, 0, 0.4);\n text-transform: uppercase;\n }\n .btn:hover { transform: translateY(-3px); background-color: #ffb400; box-shadow: 0 6px 20px rgba(243, 168, 0, 0.5); }\n\n \/* --- CTA FLOTANTE --- *\/\n .cta-floating {\n position: fixed;\n bottom: 30px;\n right: 30px;\n z-index: 1000;\n background-color: var(--accent-color);\n color: var(--secondary-color);\n padding: 15px 25px;\n border-radius: 50px;\n font-weight: 900;\n text-decoration: none;\n box-shadow: 0 4px 15px rgba(0,0,0,0.3);\n display: flex;\n align-items: center;\n gap: 10px;\n transition: 0.3s;\n }\n .cta-floating:hover { transform: scale(1.05); background-color: #ffb400; }\n\n \/* --- SECCIONES --- *\/\n section { padding: 80px 0; }\n .bg-light { background-color: var(--light-gray); }\n .section-title { text-align: center; font-size: 2.4rem; color: var(--secondary-color); margin-bottom: 10px; }\n .section-subtitle { text-align: center; max-width: 800px; margin: 0 auto 50px auto; font-size: 1.2rem; color: #666; }\n\n \/* --- TARJETAS --- *\/\n .grid-3 { display: grid; grid-template-columns: repeat(auto-fit, minmax(300px, 1fr)); gap: 30px; }\n .card { background: white; padding: 40px; border-radius: 12px; text-align: center; box-shadow: var(--box-shadow); border-bottom: 4px solid var(--primary-color); }\n .card i { font-size: 3.5rem; color: var(--primary-color); margin-bottom: 20px; }\n .card h3 { font-size: 1.5rem; margin-bottom: 15px; color: var(--secondary-color); }\n\n \/* --- PUBLICO OBJETIVO --- *\/\n .target-box { background: #eef4f8; padding: 40px; border-radius: 15px; border-left: 8px solid var(--accent-color); margin-bottom: 50px; }\n .target-list { display: grid; grid-template-columns: 1fr 1fr; gap: 15px; list-style: none; padding: 0; }\n .target-list li { font-size: 1.1rem; font-weight: 700; color: var(--secondary-color); display: flex; align-items: center; }\n .target-list li i { color: var(--accent-color); margin-right: 12px; font-size: 1.3rem; }\n\n \/* --- ACORDE\u00d3N --- *\/\n .accordion-item { background: white; margin-bottom: 15px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.05); overflow: hidden; }\n .accordion-header { padding: 22px; cursor: pointer; display: flex; justify-content: space-between; align-items: center; font-weight: 700; font-size: 1.1rem; color: var(--secondary-color); border-left: 6px solid var(--primary-color); }\n .accordion-content { max-height: 0; overflow: hidden; transition: all 0.4s ease; padding: 0 25px; background: #fafafa; }\n .accordion-item.active .accordion-content { max-height: 600px; padding-bottom: 20px; }\n\n \/* --- SECCI\u00d3N FORMULARIO --- *\/\n .form-section { background: var(--white-color); padding: 80px 0; }\n .form-container { max-width: 700px; margin: 0 auto; background: var(--light-gray); padding: 40px; border-radius: 20px; box-shadow: var(--box-shadow); }\n\n .cta-final { background: var(--secondary-color); color: white; text-align: center; padding: 60px 40px; border-radius: 20px; margin-bottom: 40px; }\n .cta-final h2 { color: white; font-size: 2.2rem; margin-bottom: 15px; }\n .price-tag { font-size: 3.5rem; font-weight: 900; color: var(--accent-color); margin-bottom: 10px; }\n .price-tag span { font-size: 1.2rem; color: #ccc; font-weight: 400; }\n\n .footer { background: #222; color: #888; text-align: center; padding: 40px 0; }\n\n @media (max-width: 768px) {\n .hero h1 { font-size: 2rem; }\n .target-list { grid-template-columns: 1fr; }\n .cta-floating { bottom: 20px; right: 20px; font-size: 0.9rem; padding: 12px 20px; }\n }\n <\/style>\n<\/head>\n<body>\n\n <a href=\"#inscripcion-form\" class=\"cta-floating\">\n <i class=\"fa-solid fa-pen-to-square\"><\/i> \u00a1Inscr\u00edbete Ahora!\n <\/a>\n\n <header class=\"hero\">\n <div class=\"container\">\n <h1>Programa 2026 para Incrementar las Ventas en Empresas Mayoristas (100% bonificable) : <br>Programa Especialista en Ventas B2B<\/h1>\n <p class=\"subtitle\">Deja de esperar a que el marketing te traiga clientes. Aprende el sistema probado de Inbound y Outbound para llenar tu embudo y cerrar acuerdos complejos.<\/p>\n <div class=\"hero-details\">\n <span><i class=\"fa-solid fa-bolt\"><\/i>100% Pr\u00e1ctico<\/span>\n <span><i class=\"fa-solid fa-award\"><\/i>Certificado Oficial<\/span>\n <span><i class=\"fa-solid fa-handshake-angle\"><\/i>Bonificable FUNDAE<\/span>\n <\/div>\n <a href=\"#inscripcion-form\" class=\"btn\">Quiero Inscribirme Ahora<\/a>\n <\/div>\n <\/header>\n\n <main>\n <section id=\"dirigido-a\">\n <div class=\"container\">\n <h2 class=\"section-title\">\u00bfPara qui\u00e9n es este programa?<\/h2>\n <p class=\"section-subtitle\">Dise\u00f1ado espec\u00edficamente para profesionales de ventas que necesitan resultados medibles.<\/p>\n \n <div class=\"target-box\">\n <ul class=\"target-list\">\n <li><i class=\"fa-solid fa-check-circle\"><\/i> Comerciales B2B y Key Account Managers.<\/li>\n <li><i class=\"fa-solid fa-check-circle\"><\/i> Business Development (BDR) y SDRs.<\/li>\n <li><i class=\"fa-solid fa-check-circle\"><\/i> Consultores de ventas t\u00e9cnicas y complejas.<\/li>\n <li><i class=\"fa-solid fa-check-circle\"><\/i> Responsables de equipo que buscan un m\u00e9todo s\u00f3lido.<\/li>\n <\/ul>\n <\/div>\n\n <div class=\"grid-3\">\n <div class=\"card\">\n <i class=\"fa-solid fa-magnet\"><\/i>\n <h3>Atracci\u00f3n Inbound<\/h3>\n <p>Domina el marketing de contenidos y posicionamiento para que el cliente te elija a ti.<\/p>\n <\/div>\n <div class=\"card\">\n <i class=\"fa-solid fa-bullseye\"><\/i>\n <h3>Caza Outbound<\/h3>\n <p>Estrategias proactivas de prospecci\u00f3n y cualificaci\u00f3n para llegar al decisor real.<\/p>\n <\/div>\n <div class=\"card\">\n <i class=\"fa-solid fa-chart-pie\"><\/i>\n <h3>Control CRM<\/h3>\n <p>Optimiza tu embudo de ventas y asegura la recompra de tus clientes actuales.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n <section class=\"bg-light\">\n <div class=\"container\">\n <h2 class=\"section-title\">Contenido del Programa<\/h2>\n <div class=\"accordion\">\n <div class=\"accordion-item\">\n <div class=\"accordion-header\">M\u00f3dulo 1: Competencias Digitales B2B <i class=\"fa-solid fa-chevron-down\"><\/i><\/div>\n <div class=\"accordion-content\">\n <ul>\n <li>Diagn\u00f3stico Smart Digital Model (SDM).<\/li>\n <li>Contenido personalizado seg\u00fan Mindset Digital.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <div class=\"accordion-item\">\n <div class=\"accordion-header\">M\u00f3dulo 2: Estrategias Inbound Marketing <i class=\"fa-solid fa-chevron-down\"><\/i><\/div>\n <div class=\"accordion-content\">\n <ul>\n <li>Buyer persona y customer journey.<\/li>\n <li>Email marketing y Aspectos legales (RGPD).<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <div class=\"accordion-item\">\n <div class=\"accordion-header\">M\u00f3dulo 3: Estrategias Outbound Marketing <i class=\"fa-solid fa-chevron-down\"><\/i><\/div>\n <div class=\"accordion-content\">\n <ul>\n <li>An\u00e1lisis del embudo y b\u00fasqueda del cliente ideal.<\/li>\n <li>Prospecci\u00f3n, cualificaci\u00f3n y obtenci\u00f3n de leads.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <div class=\"accordion-item\">\n <div class=\"accordion-header\">M\u00f3dulo 4: Venta Compleja B2B <i class=\"fa-solid fa-chevron-down\"><\/i><\/div>\n <div class=\"accordion-content\">\n <ul>\n <li>Modelos de venta compleja y habilidades esenciales.<\/li>\n <li>Capacidad pr\u00e1ctica: Elaboraci\u00f3n de estrategias reales.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <div class=\"accordion-item\">\n <div class=\"accordion-header\">M\u00f3dulo 5: Implantaci\u00f3n de CRM <i class=\"fa-solid fa-chevron-down\"><\/i><\/div>\n <div class=\"accordion-content\">\n <ul>\n <li>Configuraci\u00f3n de embudo y gesti\u00f3n de base de datos.<\/li>\n <li>Estrategias de fidelizaci\u00f3n y recompra.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n <section id=\"inscripcion-form\" class=\"form-section\">\n <div class=\"container\">\n <div class=\"cta-final\">\n <h2>Reserva tu plaza ahora<\/h2>\n <div class=\"price-tag\">490\u20ac <span>\/ Matr\u00edcula completa<\/span><\/div>\n <p>Curso bonificable al 100% para trabajadores por cuenta ajena.<\/p>\n <\/div>\n\n <div class=\"form-container\">\n <h3 style=\"text-align: center; margin-bottom: 25px; color: var(--secondary-color);\">Solicitud de Informaci\u00f3n<\/h3>\n <style id=\"wpforms-css-vars-42561\">\n\t\t\t\t#wpforms-42561 {\n\t\t\t\t--wpforms-container-padding: 0px;\n--wpforms-container-border-width: 1px;\n--wpforms-container-border-radius: 3px;\n--wpforms-background-color: rgba(0, 0, 0, 0);\n--wpforms-field-size-input-height: 43px;\n--wpforms-field-size-input-spacing: 15px;\n--wpforms-field-size-font-size: 16px;\n--wpforms-field-size-line-height: 19px;\n--wpforms-field-size-padding-h: 14px;\n--wpforms-field-size-checkbox-size: 16px;\n--wpforms-field-size-sublabel-spacing: 5px;\n--wpforms-field-size-icon-size: 1;\n--wpforms-label-size-font-size: 16px;\n--wpforms-label-size-line-height: 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id=\"wpforms-42561-field_2-container\"\n\t\t\tclass=\"wpforms-field wpforms-field-text\"\n\t\t\tdata-field-type=\"text\"\n\t\t\tdata-field-id=\"2\"\n\t\t\t>\n\t\t\t<label class=\"wpforms-field-label\" for=\"wpforms-42561-field_2\" >para Empresa Completo<\/label>\n\t\t\t<input type=\"text\" id=\"wpforms-42561-field_2\" class=\"wpforms-field-medium\" name=\"wpforms[fields][2]\" >\n\t\t<\/div>\n\t\t<div id=\"wpforms-42561-field_43-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"43\"><label class=\"wpforms-field-label\" for=\"wpforms-42561-field_43\">Nif Administrador\/a ( Datos para alta en Fundae)<\/label><input type=\"text\" id=\"wpforms-42561-field_43\" class=\"wpforms-field-medium\" name=\"wpforms[fields][43]\" aria-errormessage=\"wpforms-42561-field_43-error\" ><\/div><div id=\"wpforms-42561-field_44-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"44\"><label class=\"wpforms-field-label\" for=\"wpforms-42561-field_44\">Nombre del 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aria-hidden=\"true\">*<\/span><\/label><ul id=\"wpforms-42561-field_4\" class=\"wpforms-field-required\"><li class=\"choice-1\"><input type=\"checkbox\" id=\"wpforms-42561-field_4_1\" name=\"wpforms[fields][4][]\" value=\"El Cliente Empresa, acepta que la gesti\u00f3n de la Bonificaci\u00f3n de esta formaci\u00f3n con Fundae la realice Estudios Anamar. \tInscripci\u00f3n Convocatorias Curso mencionado en este correo. El presente contrato de Encomienda, tiene por objeto regular la relaci\u00f3n que se establece entre la empresa y el trabajador\/a indicados en esta ficha de participaci\u00f3n, en adelante CLIENTE, que van a realizar formaci\u00f3n sus trabajadores y Estudios Anamar que tiene encomendada la organizaci\u00f3n, de dicha formaci\u00f3n, de acuerdo con los art\u00edculos 9.3 y 12.1 de la Ley 30\/2015, de 9 de septiembre, por la que se regula el Sistema de Formaci\u00f3n Profesional para el empleo en el \u00e1mbito laboral y el art\u00edculo 14.3 del Real Decreto 694\/2017, de 3 de julio, que desarrolla la citada Ley. La empresa autoriza a Estudios Anamar J76269893 a acceder al aplicativo de Fundae para gestionar la bonificaci\u00f3n de esta Formaci\u00f3n.\" aria-errormessage=\"wpforms-42561-field_4_1-error\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-42561-field_4_1\">El Cliente Empresa, acepta que la gesti\u00f3n de la Bonificaci\u00f3n de esta formaci\u00f3n con Fundae la realice Estudios Anamar. \tInscripci\u00f3n Convocatorias Curso mencionado en este correo. El presente contrato de Encomienda, tiene por objeto regular la relaci\u00f3n que se establece entre la empresa y el trabajador\/a indicados en esta ficha de participaci\u00f3n, en adelante CLIENTE, que van a realizar formaci\u00f3n sus trabajadores y Estudios Anamar que tiene encomendada la organizaci\u00f3n, de dicha formaci\u00f3n, de acuerdo con los art\u00edculos 9.3 y 12.1 de la Ley 30\/2015, de 9 de septiembre, por la que se regula el Sistema de Formaci\u00f3n Profesional para el empleo en el \u00e1mbito laboral y el art\u00edculo 14.3 del Real Decreto 694\/2017, de 3 de julio, que desarrolla la citada Ley. La empresa autoriza a Estudios Anamar J76269893 a acceder al aplicativo de Fundae para gestionar la bonificaci\u00f3n de esta Formaci\u00f3n.<\/label><\/li><\/ul><\/div><div id=\"wpforms-42561-field_42-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"42\"><label class=\"wpforms-field-label\" for=\"wpforms-42561-field_42\">Formaci\u00f3n de Referencia <\/label><input type=\"text\" id=\"wpforms-42561-field_42\" class=\"wpforms-field-medium\" name=\"wpforms[fields][42]\" aria-errormessage=\"wpforms-42561-field_42-error\" ><\/div><script>\n\t\t\t\t( function() {\n\t\t\t\t\tconst style = document.createElement( 'style' );\n\t\t\t\t\tstyle.appendChild( document.createTextNode( '#wpforms-42561-field_2-container { position: absolute !important; overflow: hidden !important; display: inline !important; height: 1px !important; width: 1px !important; z-index: -1000 !important; padding: 0 !important; } #wpforms-42561-field_2-container input { visibility: hidden; } #wpforms-conversational-form-page #wpforms-42561-field_2-container label { counter-increment: none; }' ) );\n\t\t\t\t\tdocument.head.appendChild( style );\n\t\t\t\t\tdocument.currentScript?.remove();\n\t\t\t\t} )();\n\t\t\t<\/script><\/div><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"42561\"><input type=\"hidden\" name=\"wpforms[time_token]\" value=\"1793223672.baff09340246ed9372a22ffd444a16020b9a33b584c2c52c6f26af2ed3a7294a\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/estudiosanamar.com\/empresas\/wp-json\/wp\/v2\/pages\/43445\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-42561\" class=\"wpforms-submit\" data-alt-text=\"Enviando...\" data-submit-text=\"Enviar\" aria-live=\"assertive\" value=\"wpforms-submit\">Enviar<\/button><\/div><\/form><\/div> \n <\/div>\n <\/div>\n <\/section>\n <\/main>\n\n <footer class=\"footer\">\n <p>© 2026 Estudios Anamar | L\u00edderes en Capacitaci\u00f3n Comercial B2B<\/p>\n <\/footer>\n\n <script>\n \/\/ Script para el funcionamiento del acorde\u00f3n\n const accordionItems = document.querySelectorAll('.accordion-item');\n accordionItems.forEach(item => {\n const header = item.querySelector('.accordion-header');\n header.addEventListener('click', () => {\n const isActive = item.classList.contains('active');\n accordionItems.forEach(i => i.classList.remove('active'));\n if (!isActive) item.classList.add('active');\n });\n });\n <\/script>\n<\/body>\n<\/html>\n","protected":false},"excerpt":{"rendered":"<p>Programa Especialista en Ventas B2B | Estudios Anamar \u00a1Inscr\u00edbete Ahora! Programa 2026 para Incrementar las Ventas en Empresas Mayoristas (100% bonificable) : Programa Especialista en Ventas B2B Deja de esperar a que el marketing te traiga clientes. Aprende el sistema probado de Inbound y Outbound para llenar tu embudo y cerrar acuerdos complejos. 100% Pr\u00e1ctico … <a title=\"Landing comerciales\" class=\"read-more\" href=\"https:\/\/estudiosanamar.com\/empresas\/landing-comerciales\/\" aria-label=\"Leer m\u00e1s sobre Landing comerciales\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-43445","page","type-page","status-publish"],"yoast_head":"\n<title>Formaci\u00f3n Bonificada Para Equipos Comerciales: Ventas, CRM y Negociaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Cursos bonificados para comerciales y equipos de ventas B2B y B2C. 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{"id":43445,"date":"2026-06-10T11:17:25","date_gmt":"2026-06-10T11:17:25","guid":{"rendered":"https:\/\/estudiosanamar.com\/empresas\/?page_id=43445"},"modified":"2026-10-23T11:16:54","modified_gmt":"2026-10-23T11:16:54","slug":"landing-comerciales","status":"publish","type":"page","link":"https:\/\/estudiosanamar.com\/empresas\/landing-comerciales\/","title":{"rendered":"Landing comerciales"},"content":{"rendered":"\n\n\n\n \n \n Programa Especialista en Ventas B2B | Estudios Anamar<\/title>\n <link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/font-awesome\/6.5.2\/css\/all.min.css\">\n <link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Roboto:wght@400;700;900&display=swap\" rel=\"stylesheet\">\n <style>\n :root {\n --primary-color: #005A9C;\n --secondary-color: #003D6B;\n --accent-color: #F3A800;\n --success-color: #28a745;\n --light-gray: #f8f9fa;\n --dark-gray: #343a40;\n --white-color: #ffffff;\n --box-shadow: 0 6px 20px rgba(0, 0, 0, 0.09);\n }\n\n html { scroll-behavior: smooth; 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padding: 10px 20px; border-radius: 50px; font-weight: 700; font-size: 0.9rem; color: var(--white-color); }\n .hero-details i { color: var(--accent-color); margin-right: 8px; }\n\n .btn {\n display: inline-block;\n background-color: var(--accent-color);\n color: var(--secondary-color) !important;\n padding: 18px 40px;\n font-size: 1.3rem;\n font-weight: 900;\n text-decoration: none;\n border-radius: 50px;\n transition: all 0.3s;\n box-shadow: 0 4px 15px rgba(243, 168, 0, 0.4);\n text-transform: uppercase;\n }\n .btn:hover { transform: translateY(-3px); background-color: #ffb400; box-shadow: 0 6px 20px rgba(243, 168, 0, 0.5); }\n\n \/* --- CTA FLOTANTE --- *\/\n .cta-floating {\n position: fixed;\n bottom: 30px;\n right: 30px;\n z-index: 1000;\n background-color: var(--accent-color);\n color: var(--secondary-color);\n padding: 15px 25px;\n border-radius: 50px;\n font-weight: 900;\n text-decoration: none;\n box-shadow: 0 4px 15px rgba(0,0,0,0.3);\n display: flex;\n align-items: center;\n gap: 10px;\n transition: 0.3s;\n }\n .cta-floating:hover { transform: scale(1.05); background-color: #ffb400; }\n\n \/* --- SECCIONES --- *\/\n section { padding: 80px 0; }\n .bg-light { background-color: var(--light-gray); }\n .section-title { text-align: center; font-size: 2.4rem; color: var(--secondary-color); margin-bottom: 10px; }\n .section-subtitle { text-align: center; max-width: 800px; margin: 0 auto 50px auto; font-size: 1.2rem; color: #666; }\n\n \/* --- TARJETAS --- *\/\n .grid-3 { display: grid; grid-template-columns: repeat(auto-fit, minmax(300px, 1fr)); gap: 30px; }\n .card { background: white; padding: 40px; border-radius: 12px; text-align: center; box-shadow: var(--box-shadow); border-bottom: 4px solid var(--primary-color); }\n .card i { font-size: 3.5rem; color: var(--primary-color); margin-bottom: 20px; }\n .card h3 { font-size: 1.5rem; margin-bottom: 15px; color: var(--secondary-color); }\n\n \/* --- PUBLICO OBJETIVO --- *\/\n .target-box { background: #eef4f8; padding: 40px; border-radius: 15px; border-left: 8px solid var(--accent-color); margin-bottom: 50px; }\n .target-list { display: grid; grid-template-columns: 1fr 1fr; gap: 15px; list-style: none; padding: 0; }\n .target-list li { font-size: 1.1rem; font-weight: 700; color: var(--secondary-color); display: flex; align-items: center; }\n .target-list li i { color: var(--accent-color); margin-right: 12px; font-size: 1.3rem; }\n\n \/* --- ACORDE\u00d3N --- *\/\n .accordion-item { background: white; margin-bottom: 15px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.05); overflow: hidden; }\n .accordion-header { padding: 22px; cursor: pointer; display: flex; justify-content: space-between; align-items: center; font-weight: 700; font-size: 1.1rem; color: var(--secondary-color); border-left: 6px solid var(--primary-color); }\n .accordion-content { max-height: 0; overflow: hidden; transition: all 0.4s ease; padding: 0 25px; background: #fafafa; }\n .accordion-item.active .accordion-content { max-height: 600px; padding-bottom: 20px; }\n\n \/* --- SECCI\u00d3N FORMULARIO --- *\/\n .form-section { background: var(--white-color); padding: 80px 0; }\n .form-container { max-width: 700px; margin: 0 auto; background: var(--light-gray); padding: 40px; border-radius: 20px; box-shadow: var(--box-shadow); }\n\n .cta-final { background: var(--secondary-color); color: white; text-align: center; padding: 60px 40px; border-radius: 20px; margin-bottom: 40px; }\n .cta-final h2 { color: white; font-size: 2.2rem; margin-bottom: 15px; }\n .price-tag { font-size: 3.5rem; font-weight: 900; color: var(--accent-color); margin-bottom: 10px; }\n .price-tag span { font-size: 1.2rem; color: #ccc; font-weight: 400; }\n\n .footer { background: #222; color: #888; text-align: center; padding: 40px 0; }\n\n @media (max-width: 768px) {\n .hero h1 { font-size: 2rem; }\n .target-list { grid-template-columns: 1fr; }\n .cta-floating { bottom: 20px; right: 20px; font-size: 0.9rem; padding: 12px 20px; }\n }\n <\/style>\n<\/head>\n<body>\n\n <a href=\"#inscripcion-form\" class=\"cta-floating\">\n <i class=\"fa-solid fa-pen-to-square\"><\/i> \u00a1Inscr\u00edbete Ahora!\n <\/a>\n\n <header class=\"hero\">\n <div class=\"container\">\n <h1>Programa 2026 para Incrementar las Ventas en Empresas Mayoristas (100% bonificable) : <br>Programa Especialista en Ventas B2B<\/h1>\n <p class=\"subtitle\">Deja de esperar a que el marketing te traiga clientes. Aprende el sistema probado de Inbound y Outbound para llenar tu embudo y cerrar acuerdos complejos.<\/p>\n <div class=\"hero-details\">\n <span><i class=\"fa-solid fa-bolt\"><\/i>100% Pr\u00e1ctico<\/span>\n <span><i class=\"fa-solid fa-award\"><\/i>Certificado Oficial<\/span>\n <span><i class=\"fa-solid fa-handshake-angle\"><\/i>Bonificable FUNDAE<\/span>\n <\/div>\n <a href=\"#inscripcion-form\" class=\"btn\">Quiero Inscribirme Ahora<\/a>\n <\/div>\n <\/header>\n\n <main>\n <section id=\"dirigido-a\">\n <div class=\"container\">\n <h2 class=\"section-title\">\u00bfPara qui\u00e9n es este programa?<\/h2>\n <p class=\"section-subtitle\">Dise\u00f1ado espec\u00edficamente para profesionales de ventas que necesitan resultados medibles.<\/p>\n \n <div class=\"target-box\">\n <ul class=\"target-list\">\n <li><i class=\"fa-solid fa-check-circle\"><\/i> Comerciales B2B y Key Account Managers.<\/li>\n <li><i class=\"fa-solid fa-check-circle\"><\/i> Business Development (BDR) y SDRs.<\/li>\n <li><i class=\"fa-solid fa-check-circle\"><\/i> Consultores de ventas t\u00e9cnicas y complejas.<\/li>\n <li><i class=\"fa-solid fa-check-circle\"><\/i> Responsables de equipo que buscan un m\u00e9todo s\u00f3lido.<\/li>\n <\/ul>\n <\/div>\n\n <div class=\"grid-3\">\n <div class=\"card\">\n <i class=\"fa-solid fa-magnet\"><\/i>\n <h3>Atracci\u00f3n Inbound<\/h3>\n <p>Domina el marketing de contenidos y posicionamiento para que el cliente te elija a ti.<\/p>\n <\/div>\n <div class=\"card\">\n <i class=\"fa-solid fa-bullseye\"><\/i>\n <h3>Caza Outbound<\/h3>\n <p>Estrategias proactivas de prospecci\u00f3n y cualificaci\u00f3n para llegar al decisor real.<\/p>\n <\/div>\n <div class=\"card\">\n <i class=\"fa-solid fa-chart-pie\"><\/i>\n <h3>Control CRM<\/h3>\n <p>Optimiza tu embudo de ventas y asegura la recompra de tus clientes actuales.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n <section class=\"bg-light\">\n <div class=\"container\">\n <h2 class=\"section-title\">Contenido del Programa<\/h2>\n <div class=\"accordion\">\n <div class=\"accordion-item\">\n <div class=\"accordion-header\">M\u00f3dulo 1: Competencias Digitales B2B <i class=\"fa-solid fa-chevron-down\"><\/i><\/div>\n <div class=\"accordion-content\">\n <ul>\n <li>Diagn\u00f3stico Smart Digital Model (SDM).<\/li>\n <li>Contenido personalizado seg\u00fan Mindset Digital.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <div class=\"accordion-item\">\n <div class=\"accordion-header\">M\u00f3dulo 2: Estrategias Inbound Marketing <i class=\"fa-solid fa-chevron-down\"><\/i><\/div>\n <div class=\"accordion-content\">\n <ul>\n <li>Buyer persona y customer journey.<\/li>\n <li>Email marketing y Aspectos legales (RGPD).<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <div class=\"accordion-item\">\n <div class=\"accordion-header\">M\u00f3dulo 3: Estrategias Outbound Marketing <i class=\"fa-solid fa-chevron-down\"><\/i><\/div>\n <div class=\"accordion-content\">\n <ul>\n <li>An\u00e1lisis del embudo y b\u00fasqueda del cliente ideal.<\/li>\n <li>Prospecci\u00f3n, cualificaci\u00f3n y obtenci\u00f3n de leads.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <div class=\"accordion-item\">\n <div class=\"accordion-header\">M\u00f3dulo 4: Venta Compleja B2B <i class=\"fa-solid fa-chevron-down\"><\/i><\/div>\n <div class=\"accordion-content\">\n <ul>\n <li>Modelos de venta compleja y habilidades esenciales.<\/li>\n <li>Capacidad pr\u00e1ctica: Elaboraci\u00f3n de estrategias reales.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <div class=\"accordion-item\">\n <div class=\"accordion-header\">M\u00f3dulo 5: Implantaci\u00f3n de CRM <i class=\"fa-solid fa-chevron-down\"><\/i><\/div>\n <div class=\"accordion-content\">\n <ul>\n <li>Configuraci\u00f3n de embudo y gesti\u00f3n de base de datos.<\/li>\n <li>Estrategias de fidelizaci\u00f3n y recompra.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n <section id=\"inscripcion-form\" class=\"form-section\">\n <div class=\"container\">\n <div class=\"cta-final\">\n <h2>Reserva tu plaza ahora<\/h2>\n <div class=\"price-tag\">490\u20ac <span>\/ Matr\u00edcula completa<\/span><\/div>\n <p>Curso bonificable al 100% para trabajadores por cuenta ajena.<\/p>\n <\/div>\n\n <div class=\"form-container\">\n <h3 style=\"text-align: center; margin-bottom: 25px; color: var(--secondary-color);\">Solicitud de Informaci\u00f3n<\/h3>\n <style id=\"wpforms-css-vars-42561\">\n\t\t\t\t#wpforms-42561 {\n\t\t\t\t--wpforms-container-padding: 0px;\n--wpforms-container-border-width: 1px;\n--wpforms-container-border-radius: 3px;\n--wpforms-background-color: rgba(0, 0, 0, 0);\n--wpforms-field-size-input-height: 43px;\n--wpforms-field-size-input-spacing: 15px;\n--wpforms-field-size-font-size: 16px;\n--wpforms-field-size-line-height: 19px;\n--wpforms-field-size-padding-h: 14px;\n--wpforms-field-size-checkbox-size: 16px;\n--wpforms-field-size-sublabel-spacing: 5px;\n--wpforms-field-size-icon-size: 1;\n--wpforms-label-size-font-size: 16px;\n--wpforms-label-size-line-height: 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id=\"wpforms-42561-field_2-container\"\n\t\t\tclass=\"wpforms-field wpforms-field-text\"\n\t\t\tdata-field-type=\"text\"\n\t\t\tdata-field-id=\"2\"\n\t\t\t>\n\t\t\t<label class=\"wpforms-field-label\" for=\"wpforms-42561-field_2\" >para Empresa Completo<\/label>\n\t\t\t<input type=\"text\" id=\"wpforms-42561-field_2\" class=\"wpforms-field-medium\" name=\"wpforms[fields][2]\" >\n\t\t<\/div>\n\t\t<div id=\"wpforms-42561-field_43-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"43\"><label class=\"wpforms-field-label\" for=\"wpforms-42561-field_43\">Nif Administrador\/a ( Datos para alta en Fundae)<\/label><input type=\"text\" id=\"wpforms-42561-field_43\" class=\"wpforms-field-medium\" name=\"wpforms[fields][43]\" aria-errormessage=\"wpforms-42561-field_43-error\" ><\/div><div id=\"wpforms-42561-field_44-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"44\"><label class=\"wpforms-field-label\" for=\"wpforms-42561-field_44\">Nombre del 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class=\"wpforms-field-medium\" name=\"wpforms[fields][38]\" aria-errormessage=\"wpforms-42561-field_38-error\" ><\/div><div id=\"wpforms-42561-field_39-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"39\"><label class=\"wpforms-field-label\" for=\"wpforms-42561-field_39\">Nombre Completo y NIF Alumno\/a 2<\/label><input type=\"text\" id=\"wpforms-42561-field_39\" class=\"wpforms-field-medium\" name=\"wpforms[fields][39]\" aria-errormessage=\"wpforms-42561-field_39-error\" aria-describedby=\"wpforms-42561-field_39-description\" ><div id=\"wpforms-42561-field_39-description\" class=\"wpforms-field-description\">A rellenar exclusivamente si hay un segundo alumno\/a <\/div><\/div><div id=\"wpforms-42561-field_40-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"40\"><label class=\"wpforms-field-label\" for=\"wpforms-42561-field_40\">Nombre Completo y NIF Alumno\/a 3 <\/label><input type=\"text\" id=\"wpforms-42561-field_40\" 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aria-hidden=\"true\">*<\/span><\/label><ul id=\"wpforms-42561-field_4\" class=\"wpforms-field-required\"><li class=\"choice-1\"><input type=\"checkbox\" id=\"wpforms-42561-field_4_1\" name=\"wpforms[fields][4][]\" value=\"El Cliente Empresa, acepta que la gesti\u00f3n de la Bonificaci\u00f3n de esta formaci\u00f3n con Fundae la realice Estudios Anamar. \tInscripci\u00f3n Convocatorias Curso mencionado en este correo. El presente contrato de Encomienda, tiene por objeto regular la relaci\u00f3n que se establece entre la empresa y el trabajador\/a indicados en esta ficha de participaci\u00f3n, en adelante CLIENTE, que van a realizar formaci\u00f3n sus trabajadores y Estudios Anamar que tiene encomendada la organizaci\u00f3n, de dicha formaci\u00f3n, de acuerdo con los art\u00edculos 9.3 y 12.1 de la Ley 30\/2015, de 9 de septiembre, por la que se regula el Sistema de Formaci\u00f3n Profesional para el empleo en el \u00e1mbito laboral y el art\u00edculo 14.3 del Real Decreto 694\/2017, de 3 de julio, que desarrolla la citada Ley. La empresa autoriza a Estudios Anamar J76269893 a acceder al aplicativo de Fundae para gestionar la bonificaci\u00f3n de esta Formaci\u00f3n.\" aria-errormessage=\"wpforms-42561-field_4_1-error\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-42561-field_4_1\">El Cliente Empresa, acepta que la gesti\u00f3n de la Bonificaci\u00f3n de esta formaci\u00f3n con Fundae la realice Estudios Anamar. \tInscripci\u00f3n Convocatorias Curso mencionado en este correo. El presente contrato de Encomienda, tiene por objeto regular la relaci\u00f3n que se establece entre la empresa y el trabajador\/a indicados en esta ficha de participaci\u00f3n, en adelante CLIENTE, que van a realizar formaci\u00f3n sus trabajadores y Estudios Anamar que tiene encomendada la organizaci\u00f3n, de dicha formaci\u00f3n, de acuerdo con los art\u00edculos 9.3 y 12.1 de la Ley 30\/2015, de 9 de septiembre, por la que se regula el Sistema de Formaci\u00f3n Profesional para el empleo en el \u00e1mbito laboral y el art\u00edculo 14.3 del Real Decreto 694\/2017, de 3 de julio, que desarrolla la citada Ley. La empresa autoriza a Estudios Anamar J76269893 a acceder al aplicativo de Fundae para gestionar la bonificaci\u00f3n de esta Formaci\u00f3n.<\/label><\/li><\/ul><\/div><div id=\"wpforms-42561-field_42-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"42\"><label class=\"wpforms-field-label\" for=\"wpforms-42561-field_42\">Formaci\u00f3n de Referencia <\/label><input type=\"text\" id=\"wpforms-42561-field_42\" class=\"wpforms-field-medium\" name=\"wpforms[fields][42]\" aria-errormessage=\"wpforms-42561-field_42-error\" ><\/div><script>\n\t\t\t\t( function() {\n\t\t\t\t\tconst style = document.createElement( 'style' );\n\t\t\t\t\tstyle.appendChild( document.createTextNode( '#wpforms-42561-field_2-container { position: absolute !important; overflow: hidden !important; display: inline !important; height: 1px !important; width: 1px !important; z-index: -1000 !important; padding: 0 !important; } #wpforms-42561-field_2-container input { visibility: hidden; } #wpforms-conversational-form-page #wpforms-42561-field_2-container label { counter-increment: none; }' ) );\n\t\t\t\t\tdocument.head.appendChild( style );\n\t\t\t\t\tdocument.currentScript?.remove();\n\t\t\t\t} )();\n\t\t\t<\/script><\/div><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"42561\"><input type=\"hidden\" name=\"wpforms[time_token]\" value=\"1793223672.baff09340246ed9372a22ffd444a16020b9a33b584c2c52c6f26af2ed3a7294a\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/estudiosanamar.com\/empresas\/wp-json\/wp\/v2\/pages\/43445\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-42561\" class=\"wpforms-submit\" data-alt-text=\"Enviando...\" data-submit-text=\"Enviar\" aria-live=\"assertive\" value=\"wpforms-submit\">Enviar<\/button><\/div><\/form><\/div> \n <\/div>\n <\/div>\n <\/section>\n <\/main>\n\n <footer class=\"footer\">\n <p>© 2026 Estudios Anamar | L\u00edderes en Capacitaci\u00f3n Comercial B2B<\/p>\n <\/footer>\n\n <script>\n \/\/ Script para el funcionamiento del acorde\u00f3n\n const accordionItems = document.querySelectorAll('.accordion-item');\n accordionItems.forEach(item => {\n const header = item.querySelector('.accordion-header');\n header.addEventListener('click', () => {\n const isActive = item.classList.contains('active');\n accordionItems.forEach(i => i.classList.remove('active'));\n if (!isActive) item.classList.add('active');\n });\n });\n <\/script>\n<\/body>\n<\/html>\n","protected":false},"excerpt":{"rendered":"<p>Programa Especialista en Ventas B2B | Estudios Anamar \u00a1Inscr\u00edbete Ahora! Programa 2026 para Incrementar las Ventas en Empresas Mayoristas (100% bonificable) : Programa Especialista en Ventas B2B Deja de esperar a que el marketing te traiga clientes. Aprende el sistema probado de Inbound y Outbound para llenar tu embudo y cerrar acuerdos complejos. 100% Pr\u00e1ctico … <a title=\"Landing comerciales\" class=\"read-more\" href=\"https:\/\/estudiosanamar.com\/empresas\/landing-comerciales\/\" aria-label=\"Leer m\u00e1s sobre Landing comerciales\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-43445","page","type-page","status-publish"],"yoast_head":"\n<title>Formaci\u00f3n Bonificada Para Equipos Comerciales: Ventas, CRM y Negociaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Cursos bonificados para comerciales y equipos de ventas B2B y B2C. 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