{"id":39553,"date":"2026-02-03T13:39:08","date_gmt":"2026-02-03T13:39:08","guid":{"rendered":"https:\/\/estudiosanamar.com\/empresas\/?page_id=39553"},"modified":"2026-10-26T10:36:00","modified_gmt":"2026-10-26T10:36:00","slug":"curso-de-gestion-de-clientes-y-fidelizacion-618706-20-horas-lectivas","status":"publish","type":"page","link":"https:\/\/estudiosanamar.com\/empresas\/curso-de-gestion-de-clientes-y-fidelizacion-618706-20-horas-lectivas\/","title":{"rendered":"Curso de Gesti\u00f3n de Clientes y Fidelizaci\u00f3n\u2013 inx INX-619944 \u2013 20 Horas Lectivas"},"content":{"rendered":"\n<meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Curso de Gesti\u00f3n de Clientes y Fidelizaci\u00f3n | Estudios Anamar<\/title>\n    <link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/font-awesome\/6.5.2\/css\/all.min.css\">\n    <link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n    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var(--accent-color);\n            margin: 10px 0;\n        }\n        .price span {\n            font-size: 1.2rem;\n            font-weight: 400;\n            color: var(--light-gray);\n        }\n        .cta-final-section p {\n            max-width: 600px;\n            margin: 0 auto 30px auto;\n        }\n\n        \/* --- Footer --- *\/\n        .footer {\n            background-color: var(--dark-gray);\n            color: var(--light-gray);\n            text-align: center;\n            padding: 30px 0;\n        }\n\n        \/* --- Responsive Design --- *\/\n        @media (max-width: 768px) {\n            .hero h1 { font-size: 2.2rem; }\n            .hero .subtitle { font-size: 1.1rem; }\n            .dual-feature { grid-template-columns: 1fr; }\n        }\n    <\/style>\n\n\n\n    <header class=\"hero\">\n        <div class=\"container\">\n            <h1>Curso de Gesti\u00f3n de Clientes y Fidelizaci\u00f3n<\/h1>\n            <p class=\"subtitle\">Transforma clientes en embajadores de tu marca aprendiendo a gestionar, vincular y fidelizar de manera efectiva.<\/p>\n            <div class=\"hero-details\">\n                <span><i class=\"fa-solid fa-clock\"><\/i>20 Horas Lectivas<\/span>\n                <span><i class=\"fa-solid fa-certificate\"><\/i>Certificaci\u00f3n Fundae<\/span>\n                <span><i class=\"fa-solid fa-hand-holding-dollar\"><\/i>100% Bonificable<\/span>\n            <\/div>\n            <a href=\"#inscribete\" class=\"btn\">Crea Clientes Fieles<\/a>\n        <\/div>\n    <\/header>\n\n    <main>\n        <section id=\"objetivos\">\n            <div class=\"container\">\n                <h2 class=\"section-title\">\u00bfQu\u00e9 conseguir\u00e1s con este curso?<\/h2>\n                <p class=\"section-subtitle\">Adquiere las herramientas y t\u00e9cnicas para construir relaciones duraderas con tus clientes, mejorar su satisfacci\u00f3n y asegurar el crecimiento sostenible de tu negocio.<\/p>\n                <div class=\"grid-3\">\n                    <div class=\"objective-card\">\n                        <div class=\"icon\"><i class=\"fa-solid fa-lightbulb\"><\/i><\/div>\n                        <h3>Visi\u00f3n Estrat\u00e9gica<\/h3>\n                        <p>Comprende los conceptos clave del proceso de fidelizaci\u00f3n y desarrolla la habilidad para detectar oportunidades de mejora.<\/p>\n                    <\/div>\n                    <div class=\"objective-card\">\n                        <div class=\"icon\"><i class=\"fa-solid fa-hand-holding-heart\"><\/i><\/div>\n                        <h3>T\u00e9cnicas de Fidelizaci\u00f3n<\/h3>\n                        <p>Aprende y aplica t\u00e9cnicas efectivas para crear planes de seguimiento exitosos y construir v\u00ednculos s\u00f3lidos con la clientela.<\/p>\n                    <\/div>\n                    <div class=\"objective-card\">\n                        <div class=\"icon\"><i class=\"fa-solid fa-chart-pie\"><\/i><\/div>\n                        <h3>Gesti\u00f3n Basada en Datos<\/h3>\n                        <p>Utiliza datos relevantes para medir la satisfacci\u00f3n, identificar \u00e1reas de mejora y fomentar la lealtad del cliente de forma proactiva.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n\n        <section id=\"plan-formativo\">\n            <div class=\"container\">\n                <h2 class=\"section-title\">Plan Formativo Detallado<\/h2>\n                <p class=\"section-subtitle\">Un temario pr\u00e1ctico y completo para dominar el arte de la fidelizaci\u00f3n y el seguimiento de clientes.<\/p>\n                <div class=\"accordion\">\n                    <!-- M\u00d3DULO 1 -->\n                    <div class=\"accordion-item\">\n                        <div class=\"accordion-header\">Fidelizaci\u00f3n y seguimiento del cliente y del negocio <span class=\"icon\"><i class=\"fa-solid fa-chevron-down\"><\/i><\/span><\/div>\n                        <div class=\"accordion-content\">\n                            <ul>\n                                <li><i class=\"fa-solid fa-star\"><\/i>Concepto de fidelizaci\u00f3n de clientes<\/li>\n                                <li><i class=\"fa-solid fa-users-gear\"><\/i>Gesti\u00f3n de clientes<\/li>\n                                <li><i class=\"fa-solid fa-link\"><\/i>Vinculaci\u00f3n de clientes<\/li>\n                                <li><i class=\"fa-solid fa-arrow-up-right-dots\"><\/i>Ventajas de la fidelizaci\u00f3n<\/li>\n                                <li><i class=\"fa-solid fa-key\"><\/i>Factores de fidelizaci\u00f3n<\/li>\n                                <li><i class=\"fa-solid fa-gem\"><\/i>El valor percibido de las ofertas<\/li>\n                                <li><i class=\"fa-solid fa-door-closed\"><\/i>Las barreras de salida<\/li>\n                                <li><i class=\"fa-solid fa-headset\"><\/i>La calidad de la atenci\u00f3n<\/li>\n                                <li><i class=\"fa-solid fa-people-arrows\"><\/i>Confianza y capacidad de construir relaciones a largo plazo<\/li>\n                                <li><i class=\"fa-solid fa-tags\"><\/i>La imagen y el precio<\/li>\n                                <li><i class=\"fa-solid fa-database\"><\/i>Sistemas de CRM<\/li>\n                            <\/ul>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n\n        <section id=\"proyecto-titulacion\">\n            <div class=\"container\">\n                <h2 class=\"section-title\">Demuestra tu Capacidad de Conectar<\/h2>\n                <p class=\"section-subtitle\">Aplica tus nuevas habilidades en una simulaci\u00f3n pr\u00e1ctica y obt\u00e9n la certificaci\u00f3n que lo acredita.<\/p>\n                <div class=\"dual-feature\">\n                    <div class=\"feature-card\">\n                        <div class=\"icon\"><i class=\"fa-solid fa-microphone-lines\"><\/i><\/div>\n                        <h3>Trabajo Final Pr\u00e1ctico<\/h3>\n                        <p>El alumnado deber\u00e1 grabar un audio o v\u00eddeo (m\u00e1x. 5 minutos) simulando una llamada de seguimiento y fidelizaci\u00f3n a un cliente existente. El objetivo es demostrar que sabe:<\/p>\n                        <ul>\n                            <li><i class=\"fa-solid fa-check\"><\/i>Realizar un seguimiento profesional.<\/li>\n                            <li><i class=\"fa-solid fa-check\"><\/i>Detectar oportunidades de mejora.<\/li>\n                            <li><i class=\"fa-solid fa-check\"><\/i>Aplicar t\u00e9cnicas de fidelizaci\u00f3n.<\/li>\n                            <li><i class=\"fa-solid fa-check\"><\/i>Utilizar datos para hablar de satisfacci\u00f3n.<\/li>\n                            <li><i class=\"fa-solid fa-check\"><\/i>Crear v\u00ednculos s\u00f3lidos con el cliente.<\/li>\n                        <\/ul>\n                    <\/div>\n                    <div class=\"feature-card\">\n                        <div class=\"icon\"><i class=\"fa-solid fa-award\"><\/i><\/div>\n                        <h3>Certificaci\u00f3n Fundae<\/h3>\n                        <p>Al superar la formaci\u00f3n, recibir\u00e1s una certificaci\u00f3n que acredita tus competencias en la gesti\u00f3n y fidelizaci\u00f3n de clientes, una habilidad esencial y muy demandada en cualquier sector profesional.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n\n        <section id=\"inscribete\">\n            <div class=\"container\">\n                <div class=\"cta-final-section\">\n                    <h2>Impulsa tu Carrera y tus Resultados<\/h2>\n                    <p>Invierte en una de las competencias m\u00e1s valiosas del mercado. Aprende a cuidar a tus clientes y ellos cuidar\u00e1n de tu negocio.<\/p>\n                    <div class=\"price\">245\u20ac <span>\/ por alumno\/a<\/span><\/div>\n                    <p>Recuerda, esta formaci\u00f3n es <strong>100% bonificable para empresas<\/strong> a trav\u00e9s de los cr\u00e9ditos FUNDAE. \u00a1Puede salirte a coste cero!<\/p>\n                    <a href=\"https:\/\/estudiosanamar.com\/empresas\/contacto-2\/\" target=\"_blank\" class=\"btn\">\u00a1Quiero m\u00e1s informaci\u00f3n ahora!<\/a>\n                <\/div>\n            <\/div>\n        <\/section>\n    <\/main>\n\n    <footer class=\"footer\">\n        <div class=\"container\">\n            <p>\u00a9 Estudios Anamar | Todos los derechos reservados.<\/p>\n        <\/div>\n    <\/footer>\n\n    <script>\n        \/\/ Script para el acorde\u00f3n\n        const accordionItems = document.querySelectorAll('.accordion-item');\n\n        accordionItems.forEach(item => {\n            const header = item.querySelector('.accordion-header');\n            const content = item.querySelector('.accordion-content');\n\n            header.addEventListener('click', () => {\n                const isActive = item.classList.contains('active');\n\n                \/\/ Cerrar todos los acordeones para que solo uno est\u00e9 abierto a la vez\n                accordionItems.forEach(otherItem => {\n                    if (otherItem !== item) {\n                       otherItem.classList.remove('active');\n                       otherItem.querySelector('.accordion-content').style.maxHeight = '0';\n                    }\n                });\n\n                \/\/ Abrir\/Cerrar el actual\n                if (!isActive) {\n                    item.classList.add('active');\n                    content.style.maxHeight = content.scrollHeight + 'px';\n                } else {\n                    item.classList.remove('active');\n                    content.style.maxHeight = '0';\n                }\n            });\n        });\n    <\/script>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Curso de Gesti\u00f3n de Clientes y Fidelizaci\u00f3n | Estudios Anamar Curso de Gesti\u00f3n de Clientes y Fidelizaci\u00f3n Transforma clientes en embajadores de tu marca aprendiendo a gestionar, vincular y fidelizar de manera efectiva. 20 Horas Lectivas Certificaci\u00f3n Fundae 100% Bonificable Crea Clientes Fieles \u00bfQu\u00e9 conseguir\u00e1s con este curso? Adquiere las herramientas y t\u00e9cnicas para construir &#8230; <a title=\"Curso de Gesti\u00f3n de Clientes y Fidelizaci\u00f3n\u2013 inx INX-619944 \u2013 20 Horas Lectivas\" class=\"read-more\" href=\"https:\/\/estudiosanamar.com\/empresas\/curso-de-gestion-de-clientes-y-fidelizacion-618706-20-horas-lectivas\/\" aria-label=\"Leer m\u00e1s sobre Curso de Gesti\u00f3n de Clientes y Fidelizaci\u00f3n\u2013 inx INX-619944 \u2013 20 Horas Lectivas\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-39553","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Curso de Gesti\u00f3n de Clientes y Fidelizaci\u00f3n\u2013 inx INX-619944 \u2013 20 Horas Lectivas<\/title>\n<meta name=\"description\" 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