{"id":39519,"date":"2026-08-21T10:08:22","date_gmt":"2026-08-21T10:08:22","guid":{"rendered":"https:\/\/estudiosanamar.com\/empresas\/?p=39519"},"modified":"2026-09-06T15:40:08","modified_gmt":"2026-09-06T15:40:08","slug":"cursos-de-ventas-empresa-mayoristas","status":"publish","type":"page","link":"https:\/\/estudiosanamar.com\/empresas\/cursos-de-ventas-empresa-mayoristas\/","title":{"rendered":"Cursos de Ventas para Empresas Mayoristas"},"content":{"rendered":"\n<meta charset=\"UTF-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n<meta name=\"description\" content=\"Formaci\u00f3n bonificada en ventas B2B: generaci\u00f3n de leads, cierre y fidelizaci\u00f3n para equipos comerciales de empresas mayoristas.\">\n<title>Cursos de Ventas B2B para Empresas Mayoristas | Anamar<\/title>\n<link rel=\"canonical\" href=\"https:\/\/estudiosanamar.com\/empresas\/cursos-de-ventas-empresa-mayoristas\/\">\n<link rel=\"stylesheet\" 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18px; }\n\n    .footer { background-color: var(--secondary-color); color: var(--white-color); text-align: center; padding: 30px 0; margin-top: 40px; }\n<\/style>\n\n<header class=\"hero\">\n    <div class=\"container\">\n        <h1>Ventas y Gesti\u00f3n Comercial B2B<\/h1>\n        <p class=\"subtitle\">Formaci\u00f3n B2B especializada para equipos de empresas mayoristas<\/p>\n        <a href=\"#final-contact-form\" class=\"btn\">Solicita tu plan de formaci\u00f3n bonificada<\/a>\n        <br>\n        <span class=\"bonus-tag\">Bonificable hasta el 100%<\/span>\n    <\/div>\n<\/header>\n\n<div class=\"trust-bar\">\n    <div><strong>14.500+<\/strong><span>Empresas gestionadas<\/span><\/div>\n    <div><strong>100%<\/strong><span>Gesti\u00f3n FUNDAE incluida<\/span><\/div>\n    <div><strong>0\u20ac<\/strong><span>Coste de gesti\u00f3n<\/span><\/div>\n    <div><strong>24h<\/strong><span>Tiempo de respuesta<\/span><\/div>\n<\/div>\n\n<section>\n    <div class=\"container value-prop\">\n        <p>Con los <strong>Cursos de Ventas Bonificados de Estudios Anamar<\/strong>, tu equipo comercial adquirir\u00e1 las habilidades clave para el mercado mayorista. Potencia tus estrategias B2B, mejora el cierre de ventas y fideliza a tus clientes, todo bonificado hasta el 100% a trav\u00e9s del cr\u00e9dito de <strong>FUNDAE<\/strong> (Fundaci\u00f3n Estatal para la Formaci\u00f3n en el Empleo).<\/p>\n        <div class=\"definicion\">\n            <p><strong>\u00bfQu\u00e9 cubre la formaci\u00f3n bonificada en ventas B2B?<\/strong> Es el conjunto de itinerarios de teleformaci\u00f3n centrados en la venta a otras empresas (no al consumidor final): generaci\u00f3n de leads, gesti\u00f3n y fidelizaci\u00f3n de cartera, comunicaci\u00f3n comercial y venta consultiva. Se financia con el cr\u00e9dito FUNDAE de la empresa, y Estudios Anamar gestiona el proceso completo sin coste adicional.<\/p>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"cursos\">\n    <div class=\"container\">\n        <h2 style=\"text-align:center; font-size: 2.2rem; margin-bottom: 40px;\">Nuestra Formaci\u00f3n Especializada en Ventas<\/h2>\n        <div class=\"courses-grid\">\n\n            <div class=\"course-card\">\n                <div class=\"icon\"><i class=\"fa-solid fa-sitemap\" aria-hidden=\"true\"><\/i><\/div>\n                <div class=\"content\">\n                    <h3>Especialista en Ventas B2B: Genera tus Propios Leads y Domina el Cierre (COMM31)<\/h3>\n                    <ul>\n                        <li>Aprende a generar leads de alto valor.<\/li>\n                        <li>Domina t\u00e1cticas de atracci\u00f3n (inbound) y prospecci\u00f3n (outbound).<\/li>\n                        <li>Ideal para comerciales y equipos de venta.<\/li>\n                        <li><strong>Duraci\u00f3n:<\/strong> 150 Horas Lectivas<\/li>\n                    <\/ul>\n                    <a href=\"https:\/\/estudiosanamar.com\/empresas\/curso-comm31-avanzado-en-direccion-de-ventas-b2b-ef_357140-2301-150-horas-lectivas\/\" class=\"btn cta-in-card\">Ver m\u00e1s informaci\u00f3n de este programa<\/a>\n                <\/div>\n            <\/div>\n\n            <div class=\"course-card\">\n                <div class=\"icon\"><i class=\"fa-solid fa-handshake-simple\" aria-hidden=\"true\"><\/i><\/div>\n                <div class=\"content\">\n                    <h3>Gesti\u00f3n de Clientes y Fidelizaci\u00f3n<\/h3>\n                    <ul>\n                        <li>Detecta oportunidades de mejora en tu cartera de clientes.<\/li>\n                        <li>Aplica t\u00e9cnicas de fidelizaci\u00f3n efectivas y de largo plazo.<\/li>\n                        <li>Crea un plan de seguimiento predecible y exitoso.<\/li>\n                        <li><strong>Duraci\u00f3n:<\/strong> 20 Horas Lectivas<\/li>\n                    <\/ul>\n                    <a href=\"https:\/\/estudiosanamar.com\/empresas\/curso-de-gestion-de-clientes-y-fidelizacion-618706-20-horas-lectivas\/\" class=\"btn cta-in-card\">Ver m\u00e1s informaci\u00f3n de este curso<\/a>\n                <\/div>\n            <\/div>\n\n            <div class=\"course-card\">\n                <div class=\"icon\"><i class=\"fa-solid fa-person-chalkboard\" aria-hidden=\"true\"><\/i><\/div>\n                <div class=\"content\">\n                    <h3>Habilidades de Comunicaci\u00f3n y Presentaci\u00f3n<\/h3>\n                    <ul>\n                        <li>Desarrolla un estilo de liderazgo que motive a tu red de ventas.<\/li>\n                        <li>Maneja objeciones y crea argumentarios de venta s\u00f3lidos.<\/li>\n                        <li>Realiza presentaciones de productos y servicios de alto impacto.<\/li>\n                        <li><strong>Duraci\u00f3n:<\/strong> 60 Horas Lectivas<\/li>\n                    <\/ul>\n                    <a href=\"https:\/\/estudiosanamar.com\/empresas\/curso-habilidades-de-comunicacion-y-presentacion-de-productos-servicio-uf2395-vt-60-horas-lectivas-2\/\" class=\"btn cta-in-card\">Ver m\u00e1s informaci\u00f3n de este curso<\/a>\n                <\/div>\n            <\/div>\n\n            <div class=\"course-card\">\n                <div class=\"icon\"><i class=\"fa-solid fa-hand-holding-dollar\" aria-hidden=\"true\"><\/i><\/div>\n                <div class=\"content\">\n                    <h3>T\u00e9cnicas de Venta Consultiva y Cierre<\/h3>\n                    <ul>\n                        <li>Domina el proceso de la venta consultiva para entender al cliente.<\/li>\n                        <li>Utiliza narrativas persuasivas para acelerar el cierre de tratos.<\/li>\n                        <li>Identifica las necesidades reales del cliente y ofrece soluciones.<\/li>\n                        <li><strong>Duraci\u00f3n:<\/strong> 60 Horas Lectivas<\/li>\n                    <\/ul>\n                    <a href=\"https:\/\/estudiosanamar.com\/empresas\/curso-tecnicas-de-venta-consultiva-y-cierre\/\" class=\"btn cta-in-card\">Ver m\u00e1s informaci\u00f3n de este curso<\/a>\n                <\/div>\n            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- \u2550\u2550\u2550 Enlazado a landings hermanas \u2014 corrige el silo plano \u2550\u2550\u2550 -->\n<section style=\"background-color: var(--light-gray);\">\n    <div class=\"container\">\n        <h2 style=\"text-align:center; font-size: 2.1rem; margin-bottom: 14px;\">Formaci\u00f3n relacionada para tu empresa<\/h2>\n        <p style=\"text-align:center; max-width:720px; margin:0 auto 40px; color:var(--text-color);\">La mayor\u00eda de empresas combinan varias \u00e1reas dentro del mismo cr\u00e9dito FUNDAE.<\/p>\n        <div class=\"related-grid\">\n            <a class=\"related-card\" href=\"https:\/\/estudiosanamar.com\/empresas\/gestion-de-empresas-fiscal-laboral-rr-hh\/\">\n                <h4>Gesti\u00f3n de Empresas<\/h4>\n                <p>Contabilidad, fiscalidad, digitalizaci\u00f3n y operaciones en un \u00fanico itinerario.<\/p>\n                <span class=\"go\">Ver Gesti\u00f3n de Empresas \u2192<\/span>\n            <\/a>\n            <a class=\"related-card\" href=\"https:\/\/estudiosanamar.com\/empresas\/soft-skills-habilidades-blandas\/\">\n                <h4>Soft Skills<\/h4>\n                <p>Comunicaci\u00f3n, negociaci\u00f3n y gesti\u00f3n del tiempo para equipos comerciales.<\/p>\n                <span class=\"go\">Ver Soft Skills \u2192<\/span>\n            <\/a>\n            <a class=\"related-card\" href=\"https:\/\/estudiosanamar.com\/empresas\/habilidades-directivas\/\">\n                <h4>Habilidades Directivas<\/h4>\n                <p>Liderazgo y toma de decisiones para quien dirige al equipo de ventas.<\/p>\n                <span class=\"go\">Ver Habilidades Directivas \u2192<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"catalog-section\">\n    <div class=\"container\">\n        <h2>Explora Nuestro Cat\u00e1logo de Formaci\u00f3n Comercial<\/h2>\n        <p style=\"margin: 20px auto 30px; max-width: 700px;\">Descarga nuestro cat\u00e1logo completo de formaci\u00f3n bonificada para empresas y descubre c\u00f3mo potenciar las habilidades y competencias de todo tu equipo de ventas.<\/p>\n        <a href=\"https:\/\/estudiosanamar.com\/empresas\/wp-content\/uploads\/2026\/01\/CATALOGO-ANAMAR-2026.pdf\" class=\"btn\" target=\"_blank\" rel=\"noopener noreferrer\">VER CAT\u00c1LOGO COMPLETO<\/a>\n    <\/div>\n<\/section>\n\n<!-- \u2550\u2550\u2550 Proceso simplificado a 3 pasos, coherente con el formulario online que ya existe \u2550\u2550\u2550 -->\n<section class=\"fundae-process\">\n    <div class=\"container\">\n        <h2>Empieza en 3 Sencillos Pasos<\/h2>\n        <p>Aprovecha tu cr\u00e9dito FUNDAE sin complicaciones ni papeleo por tu parte.<\/p>\n        <div class=\"steps\">\n            <div class=\"step\">\n                <div class=\"step-icon\"><i class=\"fa-solid fa-chalkboard-user\" aria-hidden=\"true\"><\/i><\/div>\n                <h4>1. Cu\u00e9ntanos qu\u00e9 necesitas<\/h4>\n                <p>Rellena el formulario indicando el curso o nivel que buscas para tu equipo comercial.<\/p>\n            <\/div>\n            <div class=\"step\">\n                <div class=\"step-icon\"><i class=\"fa-solid fa-gears\" aria-hidden=\"true\"><\/i><\/div>\n                <h4>2. Gestionamos FUNDAE<\/h4>\n                <p>Nos ocupamos de toda la coordinaci\u00f3n y la parte administrativa con FUNDAE.<\/p>\n            <\/div>\n            <div class=\"step\">\n                <div class=\"step-icon\"><i class=\"fa-solid fa-graduation-cap\" aria-hidden=\"true\"><\/i><\/div>\n                <h4>3. Empieza la formaci\u00f3n<\/h4>\n                <p>Tu equipo accede al curso online, sin coste adicional para la empresa.<\/p>\n            <\/div>\n        <\/div>\n        <p style=\"margin-top: 40px; font-weight: 600;\">Si tienes alguna duda, \u00a1no dudes en contactarnos! Estamos aqu\u00ed para ayudarte.<\/p>\n    <\/div>\n<\/section>\n\n<!-- \u2550\u2550\u2550 FAQ \u2014 mismo texto que el schema FAQPage del <head> \u2550\u2550\u2550 -->\n<section id=\"faq\" style=\"background-color: var(--light-gray);\">\n    <div class=\"container\">\n        <h2 style=\"text-align:center; font-size: 2.1rem; margin-bottom: 40px;\">Preguntas frecuentes sobre esta formaci\u00f3n<\/h2>\n        <div class=\"faq-list\">\n\n            <div class=\"faq-item open\">\n                <button class=\"faq-q\" onclick=\"toggleFaq(this)\" aria-expanded=\"true\">\n                    \u00bfQu\u00e9 diferencia hay entre venta B2B y venta B2C en la formaci\u00f3n de Anamar?\n                    <span class=\"ic\" aria-hidden=\"true\"><i class=\"fa-solid fa-plus\"><\/i><\/span>\n                <\/button>\n                <div class=\"faq-a\"><p>El itinerario B2B se centra en ciclos de decisi\u00f3n m\u00e1s largos, m\u00faltiples interlocutores y venta por valor frente al precio, propio del canal mayorista y empresarial.<\/p><\/div>\n            <\/div>\n\n            <div class=\"faq-item\">\n                <button class=\"faq-q\" onclick=\"toggleFaq(this)\" aria-expanded=\"false\">\n                    \u00bfEl curso COMM31 incluye generaci\u00f3n de leads outbound?\n                    <span class=\"ic\" aria-hidden=\"true\"><i class=\"fa-solid fa-plus\"><\/i><\/span>\n                <\/button>\n                <div class=\"faq-a\"><p>S\u00ed, cubre tanto prospecci\u00f3n inbound como outbound, con foco en leads mayoristas de mayor volumen de compra.<\/p><\/div>\n            <\/div>\n\n            <div class=\"faq-item\">\n                <button class=\"faq-q\" onclick=\"toggleFaq(this)\" aria-expanded=\"false\">\n                    \u00bfPuedo formar solo a parte del equipo comercial?\n                    <span class=\"ic\" aria-hidden=\"true\"><i class=\"fa-solid fa-plus\"><\/i><\/span>\n                <\/button>\n                <div class=\"faq-a\"><p>S\u00ed, la bonificaci\u00f3n permite inscribir al n\u00famero de trabajadores que la empresa decida, dentro del cr\u00e9dito disponible.<\/p><\/div>\n            <\/div>\n\n            <div class=\"faq-item\">\n                <button class=\"faq-q\" onclick=\"toggleFaq(this)\" aria-expanded=\"false\">\n                    \u00bfLa venta consultiva sirve para equipos que ya llevan a\u00f1os vendiendo?\n                    <span class=\"ic\" aria-hidden=\"true\"><i class=\"fa-solid fa-plus\"><\/i><\/span>\n                <\/button>\n                <div class=\"faq-a\"><p>S\u00ed, suele tener m\u00e1s impacto en equipos con experiencia porque estructura la intuici\u00f3n comercial ya desarrollada en un proceso repetible.<\/p><\/div>\n            <\/div>\n\n            <div class=\"faq-item\">\n                <button class=\"faq-q\" onclick=\"toggleFaq(this)\" aria-expanded=\"false\">\n                    \u00bfSe puede combinar formaci\u00f3n de ventas con la de habilidades directivas?\n                    <span class=\"ic\" aria-hidden=\"true\"><i class=\"fa-solid fa-plus\"><\/i><\/span>\n                <\/button>\n                <div class=\"faq-a\"><p>S\u00ed, es habitual combinar ventas B2B con comunicaci\u00f3n y presentaci\u00f3n dentro del mismo cr\u00e9dito FUNDAE.<\/p><\/div>\n            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"final-contact-form\" style=\"background-color: var(--light-gray); padding-top: 40px; padding-bottom: 60px;\">\n    <div class=\"container\">\n        <div class=\"contact-form-section\">\n            <h2>Cont\u00e1ctanos Ahora<\/h2>\n            <p>Te informaremos sin ning\u00fan tipo de compromiso, en menos de 24 horas.<\/p>\n            <div class=\"wpforms-container\">\n                <style id=\"wpforms-css-vars-15160\">\n\t\t\t\t#wpforms-15160 {\n\t\t\t\t--wpforms-container-padding: 0px;\n--wpforms-container-border-width: 1px;\n--wpforms-container-border-radius: 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